Fashion giant Gucci has often found inspiration for its designs and ideas from different cultures. This time, it seems the Asian culture is back as their muse as Gucci released a kaftan that looks very similar to ones we can find in our grandmother's closet.
The Florence, Italy-based fashion house first introduced Kaftans in their 1996 collection, a fact that they had mentioned in the initial description of the product. It has now been changed to, "Crafted from organic linen, this kaftan is enriched with a floral embroidery and self-tile tassels."
The 'floral embroidery organic linen kaftan' has been listed on their wesbite at USD 3,500, which is approximately a whopping INR 2.5 lakh. Pricey much? But, one look at the creation and it will remind you of a desi kurta resting in your closet. Desi Twitter had some thoughts about this.
A kurta for $3,500? I can already hear my mother screaming in Punjabi… https://t.co/y6EFSxnQc8
— Amritpal Kaur Sandhu-Longoria (She/Her) (@AmberSandhu_RS) May 30, 2021
Gucci out here tryna sell a kurta that I can buy with $20 for 4K
— ShiniMAMI (@_ShaahidahR_) June 1, 2021
Gucci selling an Indian kurta for 2.5 lakhs ? I'll get the same thing for 500 bucks pic.twitter.com/Opw2mO5xnV
— nalayak (@samisjobless) June 1, 2021
— Y (@yumnna) May 28, 2021
This is not the first time that an international brand has found inspiration from daily household items for their designs. Spanish fast-fashion brand Zara was mocked in 2018 for selling what appeared to be an overpriced lungi.
Looks Zara selling this Lungi for $70. pic.twitter.com/TEvVkqnpqs
— Fazlur (@eightpackofabs) January 30, 2018
In 2016, Balenciaga decided to sell colorful wholesale carrier that is commonly found in the markets of Thailand
— Wee Wan (@Wee_Wan) March 11, 2016
It's interesting to see the everyday household items for Asians become design inspirations for such big fashion houses but Rs. 2.5 lakhs for a kaftan/kurta? That's a lot.
(Source - Google, Twitter)