Desi netizens take a dig at Gucci for selling overpriced kaftans, say they'll 'get the same thing for 500 bucks'


Fashion giant Gucci has often found inspiration for its designs and ideas from different cultures. This time, it seems the Asian culture is back as their muse as Gucci released a kaftan that looks very similar to ones we can find in our grandmother's closet.

The Florence, Italy-based fashion house first introduced Kaftans in their 1996 collection, a fact that they had mentioned in the initial description of the product. It has now been changed to, "Crafted from organic linen, this kaftan is enriched with a floral embroidery and self-tile tassels." 

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The 'floral embroidery organic linen kaftan' has been listed on their wesbite at USD 3,500, which is approximately a whopping INR 2.5 lakh. Pricey much? But, one look at the creation and it will remind you of a desi kurta resting in your closet. Desi Twitter had some thoughts about this.




This is not the first time that an international brand has found inspiration from daily household items for their designs. Spanish fast-fashion brand Zara was mocked in 2018 for selling what appeared to be an overpriced lungi. 

In 2016, Balenciaga decided to sell colorful wholesale carrier that is commonly found in the markets of Thailand

It's interesting to see the everyday household items for Asians become design inspirations for such big fashion houses but Rs. 2.5 lakhs for a kaftan/kurta? That's a lot.

(Source - Google, Twitter)