While stuck in quarantine, there's very little happening in and around the fashion industry. With most of the calendar events on a stand-still, many labels and designers are turning to virtual platforms to showcase their craft.
Hanifa shows you how to do it right! Leading the industry from the frontlines, the label's designer Anifa Mvuemba hosted a ground-breaking showcase on Instagram live featuring 3D models and we're still rooted in place; don't miss!
Anifa was all set to launch her collection online but says the pandemic changed everything. "Designing content using 3D models and now an entire collection has been a complete game-changer for me. We know that some people may never experience a fashion week or Hanifa showcase, so we wanted to show up for our audience where they show up for us on a daily basis. That’s when Instagram became the obvious choice."
Obviously, the internet couldn't keep calm after this. Check out the audience reaction here:
Never seen anything like this. @AnifaM + @officialHanifa wow pic.twitter.com/YkalsDTVlT
— DonYe Taylor (@donyetaylor_) May 23, 2020
THE MATERIAL @officialHanifa pic.twitter.com/NAmpIb0KaG
— ayanna (@wowiwrite) May 23, 2020
Let it be known that a BLACK WOMAN DID IT FIRST!!!!!!!!!!!!!! pic.twitter.com/Sk6XfT177B
— Golden Brown Dodo (@siainstyle) May 23, 2020
The collection Pink Label Congo is now available on the label's website.
All in all, we think modern problems require modern solutions, wouldn't you agree?
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(SOURCE: Harper's Bazaar)
