Netflix values its superhit Korean show 'Squid Game' at $900 Million: Report

The survival game series Squid Game is officially the most popular TV show on its initial debut that Netflix has ever released, according to the streaming giant. The streaming platform said that the ultraviolent Korean drama has been sampled by 111 million members since its September 17 premiere worldwide, over the span of just 25 days.

Director Hwang Dong-hyuk recently talked about all the possibilities of a season 2 and now, it has been reported that the first season will create almost $900 million in value for Netflix, according to figures seen by Bloomberg. According to the report, the South Korean show generated $891.1 million in impact value, a metric the company uses to assess the performance of individual shows. However, the show cost was just $21.4 million to produce -- about $2.4 million an episode.

Recommended Read: 'Squid Game' director Hwang Dong-hyuk talks about plans of the 2nd season, says 'there are a lot of possibilities out there for season two storylines'

An attorney representing Netflix said in a letter to Bloomberg that it would be inappropriate for Bloomberg to disclose the confidential data contained in the documents that Bloomberg had reviewed. "Netflix does not discuss these metrics outside the company and takes significant steps to protect them from disclosure," the attorney said.

Shares in the company have climbed nearly 7 percent since the release of Squid Game, valuing the company at $278.1 billion.

(Source: Bloomberg)