IIFA: A place for International collaborations

Indian International Film Academy Awards, popularly known as IIFA is India’s most prestigious award ceremony that honours excellence in cinema. The first awards were presented in 2000 at the Millennium Dome in London, United Kingdom. Ever since then, IIFA has been instrumental in establishing international collaborations with International companies, brands, countries and global stars.

IIFA, unlike other film awards of India is almost always held in some foreign country. Through various events during the awards week, global MNCs and international business tycoons get to know about the opportunities for their brands in India. Diplomatic relations with other countries is forged that benefit not only the commerce of India but also gives impetus to political friendship.

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The awards ceremony has also been instrumental in getting Hollywood actors to rub shoulders with their Hindi film counterparts on the red carpet. Over the years, several Hollywood icons have attended IIFA not only in the capacity of presenters but also as performers. Angelina Jolie, Colin Firth, John Travolta, Keanu Reeves, Hilary Swank, Jackie Chan, Kylie Minogue, Sienna Miller and others have attended IIFA Awards and Weekend over the past years.

This year IIFA will be held in Yas Island, Abu Dhabi on May 26 and 27. Grab your tickets today and don’t miss out on this chance of watching your favourite stars live! Book now!