IIFA: Not just an awards function but an opportunity to build bridges across countries, business and film industries 

The International Indian Film Academy Awards, popularly known as IIFA, is just round the corner. However, it is not just an awards function but an occasion to build bridges with people from various walks of life.

Over the years, IIFA has not only honoured the people from the film industry but also felicitated others from different fields including fashion, business and international arena. The awards function also has held business forums over the years which have been attended by business heavyweights from the host country and Indian business fraternity. 

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The IIFA Weekend and Awards also give a boost to the tourism and trade of the host country through the scintillating performances of the stars and the awards function. It also bridges gap between several fields such as the film industry, fashion and business bringing all of them under one umbrella. 

IIFA is also known for celebrating southern regional cinema in its IIFA Utsavam segment and honours the achievers from there. The main event has also seen several international celebrities descend and walk the Green Carpet at IIFA, rubbing shoulders with their Indian counterparts, presenting awards and even putting on their best dancing shoes and giving a performance. Angelina Jolie, Jackie Chan, Hilary Swank, John Tarvolta, Keanu Reeves, Kylie MInogue, Sienna Miller, Colin Firth and others have attended the IIFA bringing in their star power and bridging the gap between Hollywood and Indian film industry. 

IIFA has been held in London, Dubai, Bangkok, New York, Colombo, Amsterdam, Madrid, Florida, Kuala Lumpur, Macau and Abu Dhabi. This year it will be held in Yas Island, Abu Dhabi on May 26 and 27. Grab your tickets today and don’t miss out on this chance of watching your favourite stars live! Book now!