Vogue Scandinavia becomes the first global edition of the magazine to sell exclusively from its digital flagship store


One of the fashion world's biggest magazines, Vogue announced the launch of its 28th global edition with a touch of sustainability. The fashion powerhouse has decided to launch and sell all Vogue Scandinavia issues exclusively from its digital flagship store in order to cut down on waste production from deadstock magazines and packaging. 

“We decided to pursue this business model and only sell online to allow for a more sustainable printing and distribution model... This way, we would control the entire distribution and production chain ourselves.” Martina Bonnier, Vogue Scandinavia's editor-in-chief explained. 

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As Scandinavia has been a front runner for sustainability in fashion for over a decade, it will be weaved into the content of the magazine too. “It will be threaded through every pillar of our content - whether that be fashion, design, lifestyle, culture among the many topics we will cover,” Bonnier revealed. She further added that Vogue Scandinavia will be "the platform that elevates the most innovative fashion trends, materials and the best of Nordic designers.” 

There will be a print edition available. It will be made using fully recyclable and plastic-free packaging, created in collaboration with Finland-based company Stora Enso. The collectors’ edition, meanwhile, will come in a series of specially designed cases that are inspired by Swedish artist Hilma af Klint.

The sustainability plan of Vogue is not a surprise. Vogue Scandinavia’s sustainability efforts are a part of 'Vogue Values', which was signed by all global editions in 2019. Condé Nast, the owner of titles including Vogue, GQ, The New Yorker, and Wired has vowed to reduce its carbon footprint and become carbon neutral by 2030. In 2019, the publisher became the first media company to sign the UN’s 'Fashion Industry Charter for Climate Action', which includes fashion moguls like Burberry, Stella McCartney, and Adidas among many of its signatories.

(Source - Vogue, Google)