Déjà vu! Diet Sabya points out resemblance between SKIMS, Huda Beauty and Kay Beauty’s latest ‘diverse’ campaign


Instagram’s fashion police Diet Sabya has pointed out similarities in Katrina Kaif’s Kay Beauty’s latest ‘diverse’ campaign featuring its newly-launched Hydrating Foundation. Calling it a Déjà vu, the anonymous Instagram account posted a series of pictures on its story bearing resemblance to that of Huda Beauty and Kim Kardashian West’s SKIMS.

While some internet users agreed with the uncanny resemblance, others said that in a bid to promote ‘diversity’ many campaigns would look like one and the same. Take a look at the stories below.

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Uncanny resemblance or too much ‘inspiration’? What are your thoughts on this?