Gabriela Hearst has launched a campaign to help 'Save the Children', an NPO organization in Yemen to help raise funds to help the kids living in the war-torn country.
The Uruguayan designer is donating 100% of the net proceeds from her luxury label's sales to the non-profit, from December 2 through December 9.
"This crisis has fallen out of the media but is still very present and STC is one of the few and largest NGOs that at high risk is allowed to operate in Yemen," the brand wrote on Instagram, sharing images taken in Yemen in 2012. "Save the Children is one of the largest non-profit organizations on the ground in Yemen. The humanitarian crisis has fallen out of media discourse, given the speed of our current news state. The catastrophe is present and needs as much help as possible,” Hearst said in a statement.
Talking about her charitable spirit for this festive season, she said, “For me personally the holiday spirit should be about giving, and this is why we are donating all net proceeds to this important cause.”
To support this initiative, the designer will also make her eclectic handbag collection (which is usually available on request only) will be sold online at gabrielahearst.com.
Well, it's all for a good cause! What are your thoughts?
(Source: Instagram, Harper's Bazaar)