Not just our lives, the nationwide lockdown has hit a pause button on every possible industry, including fashion. This ongoing global crisis and its aftermath are going to have a long-lasting impact on the economy. People like the small scale businessman, karigars and others living on the margin in the fashion fraternity, have taken most of the heat, and pretty soon the nation will dive deep into the financial crisis.
In a wake of such unfortunate situations that can induce stress, lack of motivation, and helplessness, staying positive is the need of the hour. And thus, our renowned fashion designers turned coverstars namely Sabyasachi Mukherjee, Anita Dongre, Manish Malhotra, Anamika Khanna, Gaurav Gupta, Ritu Kumar, Rahul Mishra, and Palak Shah are standing united against the COVID-19 Pandemic on Grazia India’s May issue.
One of the worst feelings a crisis, like the coronavirus pandemic, can inspire is helplessness. At the same time, there is so much help that's needed, especially as small businesses and workers across this country suffer devastating economic consequences. Among those already affected are those in the fashion community. But, as they say: The worst of times also bring out the best in people. And for those sartorially stimulated individuals, it does not harm if it comes from fashion — not in the form of ornamentation but in the form of how the fashion industry in India has come out in support in their own little way. Meet our cover stars for May: Gaurav Gupta, Ritu Kumar, Rahul Mishra, Manish Malhotra, Anamika Khanna, Sabyasachi Mukherjee, Anita Dongre and Palak Shah. To every fashion enthusiast who has now lost faith in what their wardrobes hold, may we all find faith in knowing how the design fraternity has banded together to fight Covid-19. Enjoy Grazia's May’20 e-issue for FREE from the confines of your couch #AtHomeWithGrazia. Link in bio.
From pledging contributions and setting up funds to donating masks and urging people to support Indian economy, our designer-heroes are doing their bit towards the fashion community.
(Source- Grazia India)