Bollywood has started following the new cool trend of aggressively promoting their films. Radhika Madan, Sanya Malhotra, Rhea Chakraborty, and Varun Mitra are the latest ones to join the bandwagon.

Sanya and Radhika stepped out in style to promote their upcoming film Pataakha. The girls looked boho-chic in their outfits. The film will hit the silver screen on September 28.

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Rhea and Varun also headed out to promote Jalebi. The duo posed for a few pictures together.

The film is slated to release on October 12.