Actress-entrepreneur Katrina Kaif collaborates with emerging artist Gaurvi Sharma for Kay Beauty’s new eyeshadow palette

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In November 2019, Katrina Kaif turned into an entrepreneur when she launched her beauty label, Kay Beauty. Ever since it has emerged as a popular brand that has been widely lauded by beauty connoisseurs and make-up lovers. And now, Kay Beauty is all set to launch four eyeshadow palettes. Celebrating #ItsKaytobeYou, these palettes are artfully rendered via beautiful illustrations exclusively for Kay Beauty, depicting four unique moods - Love, Pure, Soul and Free.

What makes the latest product rather special is the coming together of Katrina and Gaurvi Sharma, an emerging collage artist. The superstar-entrepreneur found inspiration in the latter’s artwork and wanted her to come on board to create the palette art with soulful illustrations that reflect artistic magic. 

Recommended Read: Introducing a 20- shade Hydrating Foundation, Katrina Kaif's Kay Beauty brings a treat for women of all skin tones

Talking about her collaboration with Kay Beauty, Gaurvi said, “When I heard the thought behind the project, I could relate to it immediately. The intention and effort behind the brand, Kay Beauty, was clearly visible and I felt very much at ease taking the project. I loved how it represents the collective effort and support of all the lovely women and I feel glad to be a part.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by gaurvi sharma (@gaurvim)

She added that Katrina’s 2011 release inspired her. “This (journey) took me in a flashback of memories when I was struggling to get back to art after pregnancy and Zindagi Na Milegi Dobara inspired me to never give up on my dreams,” Gaurvi says.

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