After announcing the return of the iconic ZEE daily soap Pavitra Rishta, which first aired in 2007, ZEE5 has now released the teaser of the much awaited, slick new avatar, Pavitra Rishta…it’s never too late. ZEE and Ekta Kapoor’s Pavitra Rishta continues to be one of the most iconic daily soaps in the history of Indian TV with 1424 episodes which ran for 5 long years. Now, returning in a fresh, limited web series format, Pavitra Rishta…it’s never too late stars Ankita Lokhande as Archana and Shaheer Sheikh as Manav.
The series is a romantic family drama centred around Manav and Archana, the quintessential daughter-in-law and son of every Indian family, and their two typical middle-class families. Unlike other romantic dramas, Pavitra Rishta…it’s never too late will see the beginning of a love story from where it was forced to end as Manav and Archana are conned into the sacred union of marriage by their families.
— ZEE5 (@ZEE5India) August 28, 2021
Since Pavitra Rishta…it’s never too late is based on the concept of arranged marriage, ZEE5 collaborated with Jeevansathi for a marketing campaign where the latter started a bride and groom hunt for Manav and Archana respectively. To find the perfect match for Manav and Archana, their profiles were put up on Jeevansathi’s social media handles where both characters defined their requirement for the perfect partner. In response, ZEE5 commented that they Jeevansathi needs to look no further for the right partner for Manav and Archana and unveiled the teaser of Pavitra Rishta…it’s never too late.
Actor turned producer Bhairavi Raichura's 24 Frames Production has helmed the digital series which will be exclusively available on ZEE5. Directed by Nandita Mehra, written by Nikita Dhond, Gautam Hegde and Ritu Bhatia, Pavitra Rishta…it’s never too late will premiere on ZEE5 in September.