Fashion giant Calvin Klein has found itself in troubled waters. The brand’s latest campaign for Mother’s day drew a lot of ire on social media for promoting a ‘pregnant man.’ Yes, you read that right!
Highlighting the ‘realities of new families,’ CK featured the couple Erika Fernandes and a transgender Roberto Bete who were expecting a child anytime soon, only it was the man who was carrying a baby. Roberto, a Brazilian female-to-male transgender reality TV personality, was photographed posing alongside his wife, flaunting his bump, dressed in intimates from Calvin Klein. Check out the series of pictures below:
However, this post did not seem to go down well with the netizens as they accused the brand of ‘virtue signaling.’ Many of the users called out the ‘woke’ campaign saying this has nothing to do with clothing and while others tweeted some transphobic comments and threatened to boycott the brand. Check out the tweets and comments below:
— Real Truth Report (@realtruthreport) May 11, 2022
— misty mueller (@Robinmu74743808) May 13, 2022
I won’t be spending any more of my money with ‘woke’ company Calvin Klein. What do y’all think? pic.twitter.com/pdWA8s3DMu
— Angel... (@angel7731) May 12, 2022
— FIGHT BACK (@NEVERCOMPLY0824) May 12, 2022
— Selia Hildebrandt (@windyriverpets) May 12, 2022
You can remove breasts, that still doesn’t make you a pregnant MAN. The #CalvinKlein advertisement is trying to Grooming us into agreeing with them. Clearly the ‘Woman’ still has her uterus. Again, NOT A MAN. #BoycottCalvinKlein
— Fanta’C (@FantaC96793766) May 12, 2022
Authentic or virtue selling? what are your thoughts on this campaign?
(Source- Instagram, Twitter)