Tiffany & Co. unveiled a new, historic campaign featuring Houston’s own Beyoncé and husband Jay-Z appearing alongside a never-before-seen painting by Jean-Michel Basquiat. The Houston-born singer became the first Black woman to wear the prestigious diamond, with 128.54 carats and 82 facets.
Beyoncé shared some of the striking images from the Tiffany campaign on her Instagram page. She wore the legendary 128.54 carats Tiffany Diamond, one of the world's largest yellow diamonds, as she and Jay-Z became the face of the luxury brand. The diamond was re-set in 2012 in a necklace with an additional 100+ carats of diamond stones to celebrate Tiffany's 175th anniversary.
Found in 1877 in South Africa, the Tiffany diamond, since then, has been worn only three times before Beyonce. She is the fourth woman to wear it, and fittingly so as Queen Bey's lucky number is four.
Earlier, it was donned by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Hollywood icon Audrey Hepburn, and singer Lady Gaga. However, this is the first time the diamond featured in an advertising campaign.