They say, fashion is a personal concept and so is its interpretation and we couldn’t agree more. Recently, Pakistani fashion designer Ali Xeeshan collaborated with UN Women Pakistan for an anti-dowry campaign- ‘Numaish.’
Featuring a bruised bride dressed in a bridal trousseau, this collection highlighted the harsh reality of dowry in an artistic way. The model decked up as a traditional bride was seen pulling a cart full of gifts and goods. Taking it to its social media account, UN Women Pakistan shared the post in support of the collaboration. "UN Women Pakistan supports NUMAISH - a pledge against dowry by @ALIXEESHAN. Share this powerful message and join us to #StopDowryMongering #NumaishNaLagao #JahezkhoriBandKaro," read its caption.
UN Women Pakistan supports NUMAISH - a pledge against dowry by @ALIXEESHAN.
Share this powerful message and join us to #StopDowryMongering #NumaishNaLagao #JahezkhoriBandKaro@UN_Women @unwomenasia pic.twitter.com/4RCXWpkB9f— UN Women Pakistan (@unwomen_pak) February 7, 2021
Though this collab campaign had nothing but good intentions with respect to the societal injustice, it did not go well with the internet tribe. While many supported this cause, others called out the designer for his ‘pricey lehengas’. While one user advised Ali to ‘stop making bridal dresses worth millions’ said a user, ‘hypocrite’ commented another. Check out the mixed response here.
hey @unwomen_pak do u know Ali zeshan is designer & his one bridal dress cost max at about 1.2 million
n yea that money also paid by women family ..bski fraud
— Yaseen Sani (@Sarkarsani) February 7, 2021
Is this price is less than dowry ! Just sit alone & think what you doing in front of poor people ... only killing them but unseen... #ShameOnYou pic.twitter.com/diFpRXP3u9
— Yousaf Shah (@Yousafbukhari66) February 10, 2021
Misplaced tweet by @unwomen_pak totally ignoring the fact that designers like @ALIXEESHAN are a huge part of the problem when it comes to weddings. Parents need to save for years before they can afford to buy bridal dresses from such designers and there’s a constant competition.
— Sarwat Ayub (@sashayub) February 8, 2021
Stop Noumaish, of Expensive Mehndi's, Expensive Bridal shows of Bridal dress, Stop Noumaish of Expensive wedding by celebrities on Social Media... Be real...
— (@hafizamaduddin) February 8, 2021
While the designer or UN Women Pakistan is yet to comment on the above fiasco, what are your thoughts on this one?
(Source- Twitter)