Selena Gomez’s Rare Beauty to launch its BOMB collection on September 3; introduces $100mn Mental Health initiative ‘Rare Impact Fund’


Beauty buffs make some noise! Singing sensation Selena Gomez’s most awaited beauty line ‘Rare Beauty’ is all set to launch its BOMB collection on September 3, 2020. Introducing the brand to the wider audience, the beauty line will launch ts impressive 48-shades of concealers and foundations at the Sephora stores and the official website of Rare Beauty. Yay!

Sharing the announcement on the brand’s social media handle, Selena stated that she is very excited about the launch and wanted to introduce a makeup that is made to ‘feel good in, without hiding what makes people unique.’


A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

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"I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!" read an excerpt from her post.


A post shared by Selena Gomez (@selenagomez) on

Talking about her makeup in an interview for a magazine feature, Gomez said that she wanted to make a beauty line that doesn’t necessarily make people need products to make them feel ‘beautiful’. "I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful," She also stated that she used real people in the brand’s campaigns. "People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns."


A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

Well, not just this, Gomez also introduced a Mental Health initiative, Rare Impact Fund that aims with an effort to raise $100 million for mental health services for underserved communities over the next 10 years. One percent of the proceeds of the annual sale along with funds from partners would be donated to this fund for a noble cause. Apart from the fund, the brand has also created a Rare Beauty Mental health council to guide and advise the company to create a maximum impact. 

"I'm so grateful to be surrounded by a team that's helped make the Rare Impact Fund a reality," Gomez said in a statement as stated by an online website Popsugar. "Since the brand's inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world."
(Source- Harper’s Bazaar US, PopSugar)