In a move to open cross-border avenues, Sephora is launching on TMall, an online retail big-shot in China.
Brands like Rihanna's Fenty Beauty, Farmacy and Dermologica, amongst the many others.
“Based on our long-term relationships with global beauty brands, we are glad to cooperate with Tmall Global to introduce overseas brands into [the] China market,” said Benjamin Vuchot, Sephora Asia president, in a statement. “This initiative is very special to Sephora, as we are celebrating the 15th anniversary of Sephora in China this year. The opening of the Sephora Tmall global flagship store offers a great opportunity for Sephora to continue reinforcing its commitment to the China market by catering to the Chinese consumer’s ever-changing trends and evolving needs to enhance their beauty power.”
Like many others, Sephora too has sought out to widen horizons in the Chinese markets. The brand believes that launching a cross-border operation will allow them to sell cruelty-free brands that cannot be sold in Chinese retail environments.