Style icon and fashionista Sonakshi Sinha is all set to make her digital debut in a unique way. Fashion app Myntra recently announced the launch of world’s first digital talent hunt, Myntra Fashion Superstar. This never-tried-before concept will provide a platform to all the digital fashion influencers who have a knack for fashion and can create unique styles which can impress the judges and viewers.
Conceptualized and created by Myntra in association with Zoom Studios, Myntra Fashion Superstar is all set to go live on September 17, 2019. With a span of 8 weeks, this talent hunt would stream on both, Myntra app as well as Zoom TV.
Contestants will have to compete and showcase their passion for fashion and social media influence. They would be judged and mentored by fashion’s own people- Sonakshi and stylist Shaleena Nathani. But that’s not it; this star-studded jury would also include the show’s viewers as they could vote for their favourite influencer who impresses them with their style skills.
The show’s winner would win the title of Myntra Fashion Superstar with an opportunity to become a face of the fashion app. The privileges would further include hosting style and fashion related shows on Zoom TV and feature in Filmfare magazine.
Wow, go big or go home!