Noted publication spews cruel comments to sham Nike's new plus-sized mannequins; Twitterati supports the label's cause


Nike recently introduced plus-sized mannequins at its London flagship store. While many took it as a step forward towards body positivity, many lashed out at the name of popularizing an unhealthy lifestyle.

Likewise, the internet broke into a debate. Here’s what went down:

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The initial snaps that made the rounds of the internet were put up by the Telegraph with a comment by Tanya Gold, that implied that Nike is promoting an unhealthy lifestyle while marketing their products to a target group not fit for it. It said “An immense, gargantuan, vast. She heaves with fat. She is, in every measure, obese, and she is not readying herself for a run on her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement."


This is what broke the internet into a rage. Jameela Jamil was one of the first ones to express her opinion on Twitter. Check it out:



After this, the criticism didn’t stop. Check out some more tweets here: