After munchkin Stormi Webster Jenner, Kylie Jenner’s second baby is finally here and no we are not referring to her second pregnancy. After a year and half of research, the beauty moghul launched her new line of skincare range for the kids aptly named Kylie Baby.
Modeling baby Stormi, Jenner shared a glimpse of her new brand with an adorable video along with some pictures from the campaign. "It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom. I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! I’m so proud of these products and couldn’t wait to share this with you and your family," she captioned the post.
Kylie’s ‘Stormi-approved’ initial baby care line includes a tear-free Gentle Shampoo, Gentle Conditioners, Bubble Bath, Moisturizing Lotion, towels, a brush and comb set, a travel case and bundle sets. Being a ‘mom’ first and foremost, Kylie worked closely with the team to develop ‘clean, vegan, cruelty-free, fragrance-free' products for toddlers.
“As a new mom, I was curious and conscious about the products that would work best for my daughter’s hair and skin. That's how I came up with the idea to launch a baby line with clean formulas that were gentle enough and would work for all skin and hair types," said the beauty wiz in an interview with Refinery 29.
With another baby on the way, Kylie is more than excited to work on her new baby line. "It’s been encouraging because I know I’ll have clean and safe products to use on both of my babies," she concluded.
Kylie Baby is the latest addition to Jenner’s latest string of business. Launched yesterday, September 28, the first line of products sold out within minutes. Well, what can we expect from Kylie’s new biz?!
(Source- [email protected] Baby, Refinery 29)