Kim Kardashian West has recently launched body makeup and a range of shapewear named Kimono. These venture have admittedly been her dream projects since a couple years and Kim has always been obsessed.
While the stunner was enthusiastic about the launches, the review and feedback of the same are not very impressive. On the contrary, the products have received major criticism and the internet agrees.
First things first, the body foundation was slammed because of the 'unrealistic' beauty standards it sets for the public. While the audience received the bronzers an highlighters positively, the color-correcting body foundation was a bit too much to handle.
Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS - 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
If that wasn't enough, the diva recently announced the launch of a shapewear range named Kimono. The name itself, received major flak from the eastern audience i.e. Japan and Asian countries. While Kim must've have used this word as a wordplay, but we're wondering how none of the people from stunner's team realised the kind of effect it would have, given the cultural opinion.
Here's how the internet reacted to all of this:
— dapo laniyan (@dapsee) June 26, 2019
Almost Japanese people wear lots kind of #kimono at coming-of-age day, college graduation, summer festival and when we want to wear. Can you see these pictures as underwear? #KimKardashian thinks this brand for 15years. Yeah we have we worn #kimono for 1225 yrs pic.twitter.com/jueRSxRrTg
— (@ckrishtm) June 26, 2019
— Peter Murphy (@PeterWMurphy1) June 26, 2019
Or, are you intentionally taking a Japanese word of specific and extreme cultural significance, stripping away its meaning, and appropriating it for your brand? I do hope not, but intentional or otherwise, that will be the result. That’s why many Japanese are crying foul.
— Yuko Kato (@yukokato1701) June 26, 2019
That’s so disgusting. I already don’t use her products, but now I’m going to for sure never use them. I hope people start boycotting her
— Stepfanie Daniels (@snuffydaniels) June 26, 2019
kim kardashian is using japanese words like it's playtime with logan paul #KimonoBody
— Usagitales (@usagitales) June 25, 2019
Why the fuck do you need to put foundation on your entire body???? Stop injecting more insecurities into women. Fuck off https://t.co/0wcOX53N3t
— wonderbano (@kalashankauf101) June 24, 2019
Hey guys our bodies don’t need foundation. Your scars, stretch marks, and blemishes are all normal. Why are we trained to hate ourselves so much we have to buy full-body makeup I’m so annoyed https://t.co/OuWMr6D5eN
— Olivia Medina (@oliviaamedina) June 24, 2019
not to be problematic but like coming up with this stupid body foundation idea like people aren’t dealing with unrealistic standards and bad body image already just to make more money is ugly and takes advantage of insecure people
— Deena (@Blowjobshire) June 25, 2019
Hard pass. God damn the work to take it all off before bed so it doesn’t destroy your sheets... I’d rather just make peace with my million stretch marks and eczema. Taking off my mascara is enough of a pain in the arse. Save money and time and give yourself a damn break. https://t.co/gGrbiZfH2K
— Jameela Jamil (@jameelajamil) June 24, 2019