Over the years, actor Janhvi Kapoor has observed something that rarely gets spoken about openly—that as alcohol has become more and more normalised in social life, very little awareness exists around the point at which social drinking becomes a clinical concern. Alcohol addiction, a diagnosable condition with neurological, psychological, and emotional dimensions, affects nearly one in five alcohol users in India, yet remains one of the most stigmatised and under-treated mental health conditions in the country. Most people navigating it do so without a name for what they're experiencing, without access to professional support, and against a cultural backdrop that either ignores the issue or reduces it to a question of willpower.

Janhvi decided to use her platform to change that. The result is ‘Off the Rocks’—a structured, community-driven awareness initiative designed to shift the public conversation around alcohol addiction from silence and judgment to clinical understanding, self-awareness, and access to care.

"The conversation around alcohol is either completely absent or deeply judgmental — and neither serves the people who actually need support. Alcohol addiction is real, it's clinical, and it affects people across every walk of life. Off the Rocks is about making it easier to acknowledge that, and to know that help exists." — Janhvi Kapoor

As the initiative took shape, it became clear that personal conviction alone wasn't enough—the conversation needed clinical credibility and professional infrastructure behind it. Janhvi sought a partnership with a leading mental health organisation to ensure that ‘Off the Rocks’ didn’t just raise awareness, but meaningfully connected people to the right care.