Gaurav Gupta’s digital show ‘Name is Love’ opens India Couture Week 2020, celebrates inclusivity and structured art & fashion!


In keeping with the new reality, the Fashion Design Council of India (FDCI), brought to us the first-ever digital edition of the India Couture Week 2020, from September 18 to 23. Being one of the first fashion events since the pandemic of Coronavirus, we had high hopes from this one. And oh boy, it did not disappoint!

Love was indeed in the air on the day one of the first-ever digital show of the India Couture Week as designer Gaurav Gupta unveiled his latest collection. Titled, ‘Name is Love,’ this collection celebrated inclusivity and structural art in all its glory. Casting trans male and female models, gay and lesbian couples, this collection honored the courage of some of the ‘brave stories of young India’ and vouched for nothing but love - for all genders, sexuality, ethnicities and most importantly for oneself. 


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Showcasing 45 womenswear and 20 menswear collection, GG explored his signature sculpture details furthermore and presented us with structured wings, graphic spiraling ruffles and architected waves.


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Gupta’s jewelry line also curated 50 statement pieces of diamond jewelry, handcrafted with white and rose gold settings to attain the balance between glamour and bling.

Shimmers, sequins and sheer fabrics took over the virtual stage while rich tones of cerise pink, royal red, sunset orange, monochromes, subtle pastels and emerald greens added a pop of colour and a dash of glamour.

Sculpted lehengas, structured slit gowns and edgy ruffled midi dresses, the show featured all of that and so much more with a quintessential GG touch!

Coming to menswear collection, the 20 statement pieces featured futuristic Bandhgalas, suave tuxedos and velvet suits. 

Elements like embroidered embellishments, motifs and sculpted detailing added to the charm of this collection.

Speaking about the video presentation, the chant of ‘Name is Love’ filled the virtual setting while the models gliding the runway made for a visual treat. Gosh, so much love for this one.

Though it was derived from his signature patterns of waves and sculptures, there were some new things that we witnessed in this latest collection. Breaking the notion that his dainty gowns are just for the models with an hourglass figure, he included plus-size models.. Fitting to the theme of his collection, he had cast same sex couples and trans models with real and inspiring stories that celebrate their courage, candor and endearing vulnerability. Undoubtedly,GG presented his ‘wearable art’ with inspiring stories, exquisite pieces and of course- love.

Needless to say, he started the digital season of ICW2020 on a glamourous note and put an end to the fashion famine in India. What are your thoughts?

(Source- Instagram)