Priyanka Chopra Jonas partners with ViacomCBS to back content by first time BIPOC filmmakers and women directors

Priyanka Chopra Jonas is conquering the global entertainment industry one day at a time. After signing a multimillion-dollar first-look deal with Amazon Studio as a producer, the global star will now executively back content helmed by first time BIPOC filmmakers and women directors. A report in an international publication stated that ViacomCBS Entertainment & Youth Group has established a First Time Directors program for BIPOC that refers to "black, indigenous, and people of color" along with women filmmakers.

Under the initiative, 50 films across Paramount Network, MTV, Comedy Central and the Group’s portfolio will be directed by BIPOC and women filmmakers. ViacomCBS, for the program, has partnered with executive producers namely Priyanka, Angela Bassett, Courtney B. Vance, Idris Elba, Salma Hayek, John Leguizamo and Eva Longoria, who will be producing the films under their banners.


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Reportedly, the above listed executive producers will closely work with the Group’s president of content and chief creative officer Nina L. Diaz and her team. They will be identifying the directors, match them with projects and mentor them through the filmmaking process.

Talking about producing films, Priyanka told the publication, "When I founded Purple Pebble Pictures our mission was clear, to create opportunities where there were few, and to tell global stories for global audiences irrespective of location and language. I am proud to say that we have remained true to that mission since the very first day, always prioritizing content over anything else. Not just the U.S., but the world, is a melting pot of different races, ethnicities, and religions, and the entertainment we consume should reflect the world we actually live in. I am proud to join ViacomCBS Entertainment & Youth Group on this initiative to not only tell diverse stories, but to do so from diverse storytellers."

Priyanka's production house's upcoming film is Evil Eye which will stream on Amazon Prime Video from October 13, 2020. 

(Source: Variety)