Not just the United States of America, the recent killing of Groege Floyd has left its impact globally. Besides Hollywood, many Bollywood celebrities, are speaking up against the racial injustice and showing support towards the ‘Black Lives Matter’ movement.
However, some of the B-town celebrities who are posting solidarity messages on this matter have been grilled for promoting fairness creams in the past. Some of the activists and illustrators are exposing this two-toned hypocrisy by calling out certain brands and celebrities. The latest to come under fire are the fairness creams brands that promoted fair equals beautiful!
Didi’s flying jutti to all the FAKE FAIRNESS BEAUTY PRODUCTS and people who sponsor them! . Can't dark skinned people be beautiful? Does being fair imply being lovely? These Racist Fairness Ads Need to be Stopped. Rise above Hate. Spread Love!! . . . . . . . . . #illustrationartists #desiart #indianillustrator #indiandesi #desifashion #indianart #artistofindia #indiangirls #indianartistas #indianartist #desiartist #indianillustrator #indianartistas #womenofillustration #cultureadventure #indiancontemporaryart #modernart #rajaravivarma #indianpainting #indianpaintbrush #retrobollywood #freelanceillustration #callforartists #quarantineandchill #indianwomen #pakistanistreetstyle #vogueindia reference-Internet #fairmyjutti
Indian illustrator Ayush Kalra took a jibe at the fairness cream brands with his quirky illustrations that said, ‘Fair? My Jutti!’ Asking valid questions like ‘Can't dark-skinned people be beautiful? Does being fair imply being lovely?’ he implied that such racist fairness ads need to be stopped.
Model Padma Lakshmi also called out the fairness cream brand, Fair & Lovely, and asked them to ‘pack their fake cosmetics and go.’ She continued saying she is sick of being told fair equals lovely and such statements impacted her self-esteem since her girlhood. Swipe to see the illustrations that convey 'brown is beautigul'
Fashion’s vigilante, Diet Sabya applauded their efforts and posted their stories on its social media space.
Does fair really equal lovely? Need we say more?