It’s a given fact now that in order to thrive and survive in the world post-COVID-19, the fashion industry along with the others will have to undergo major changes. Many international houses as well as ace designers are writing an open letter to the fashion fraternity to reset its functionality.
In the light of these recent events, Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC) have joined hands to issue a statement calling for some major changes in the fashion industry.
The COVID-19 pandemic is severely impacting all of the global fashion capitals, and while there is no end in sight, there is an opportunity to rethink and reset the way in which we all work and show our collections. Today, the CFDA and @britishfashioncouncil released a joint message outlining ways to rethink the future of fashion. Head to our link in bio to read the full statement. : @katpage
"The Covid-19 pandemic is hitting the fashion industry from every angle and severely impacting all of the global fashion capitals, and while there is no immediate end in sight, there is an opportunity to rethink and reset the way in which we all work and show our collections," read the beginning of this joint letter.
In this letter, both the councils listed out their core perspectives and highlighted certain points on how to take the process forward. This message also encouraged the brands, designers and all the mass retailers, who were a victim of the industry’s fast, unforgiving pace, to slow down a notch, and deliver them to consumers closer to the season for which it is intended. Both parties unanimously recommended to not launch more than two main collections in a year, which would provide time to the designers to reconnect to the creativity of their craft while using digital platforms simultaneously.
BFC and @cfda have created a joint manifesto urging designers and businesses to 'reset and rethink' their current business models and ways of work. With sustainability, still at the forefront of the conversation both governing bodies are urging the industry to change; by slowing down the pace at which garments are produced, only focusing on two collections per year and reducing travel to lower individual carbon footprint. Visit the link in bio to read the full manifesto.
Lastly, the councils have also asked the labels to showcase during the regular fashion calendar and in one of the global fashion capitals in order to avoid the strain on buyers and journalists traveling constantly, thus reducing its impact on the environment.
Well, fashion in synchronization with the environment was long due. What are your thoughts on the same?
(Source- Fashionista, The Guardian)