Ralph Lauren is doing everything in his power to help fight the global pandemic of Covid-19. From donating to charities to help curb masks and PPE shortage, the fashion maven is doing it all!
Now, the veteran designer launched a coffee truck, Ralph coffee, that will serve free coffee and baked goods to healthcare staff in and around New York City.
The wellbeing of our teams, friends and family around the world is what matters most right now. We are temporarily closing stores and hospitality locations in select countries, and our employees will be paid during the closure. We encourage you to focus on your family, your safety and your health. It is our hope that we can inspire optimism and unity – not just for our teams, but for our wider global family. It is in the spirit of togetherness that we will rise. - The Ralph Lauren Family
"We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis,” as seen in the press statement. The coffee truck is a token for appreciation for all the healthcare staff, a metaphorical thank you for their constant help and support. The house collaborated with CDFA to donate 250k masks and 25k gowns to the frontline heroes.
Previously, the Maison donated $10million do support COVID-relief efforts around the globe, helping multiple charity and organizations with needed funds and financial support. The label also announced their opting out of the fashion weeks for this year and stated that they will follow a personal calendar instead.