The widespread Corona Virus outbreak is truly disrupting a lot of calendar events of the fashion industry. After awards ceremonies and prestigious galas facing a delay, the runway dates are next in line to be disrupted.
The Bridal Council and CFDA's annual Bridal Market Week was reportedly not going to see the glossy aisle this year and frankly, we were bummed out by the news. But fret not! The organizers are working to take this on a virtual platform and we reckon it got a whole lot interesting!
"In light of the ever-changing coronavirus (COVID-19) situation, The Bridal Council & Council of Fashion Designers of America have been in touch with our designers, retailers and media members. Based on their collective input, it has been decided that April bridal market will be held ‘digitally." read the statement.
The collections will be showcased in a virtual show, which will be streamed via online platforms, namely Zoom and Join.me.
The COVID-19 outbreak has immensely affected the production of ensembles and outfits for several participating labels. "All bridal shows are therefore cancelled, and the CFDA will promote the designers via digital lookbook releases on CFDA.com and posts across our social channel," as seen in the statement.
Well, what are your thoughts?