The brain behind VegNonVeg, India’s first multi-brand sneaker boutique, Anand Ahuja and Abhineet Singh are popular sneaker enthusiasts. These two men can easily be thanked for transforming the Indian sneaker scene by curating the best shoes and brands, all under one roof. Undoubtedly the biggest sneakerheads in the country, the latest reports suggest that Ahuja and Singh are now bringing to India the famous Jordan 1 Hi 85 reverse bred.
The label first brought Jordan to India in 2016 with Jordan 1 “Bred”. VegNonVeg will be the only store to have these limited edition sneakers back home.
Designed for unbeatable performance and style, Jordan shoes have time and again incorporated the latest Nike technologies. For the unversed, Jordan 1s are iconic in the innovation of technology in sport - something Nike continues and leads the industry to date. In total there are about 23,000 pairs available only at a handful of Nike’s top partner stores. Impressively, each pair of shoes is labelled with a special number on the dust bag and VegNonVeg becomes the only retailer to bring them to India.
All excited for the big launch on February 8, 2020, a crowd of sneaker enthusiasts- young and old, boys and girls - had been camping outside VegNonVeg stores in Delhi and Mumbai to get their hands on these shoes. Videos of the same have been doing rounds on the internet.