Corcal Bone & Beauty calcium supplement from Lupin Life returns to Lakmé Fashion Week at the Summer/Resort 2020 edition. Collaborating with renowned designer Payal Singhal for its #Beautifullystrong initiative Corcal Bone & Beauty aims to highlight and create awareness about the link between inner health and outer beauty in women.
This year at LFW, Corcal Bone & Beauty celebrates all beautifully strong women with its #beautifullystrongatlfw contest. Every woman has that one beautifully strong woman-role model in their lives who inspires them. By sharing stories of such women in their contest entries, five lucky Indian women get a chance to walk the ramp for renowned designer Payal Singhal’s Spring Summer 2020 Collection Parvaneh’at Lakmé Fashion Week. Alongside these powerful women, some influential women known to be strong inside will also be walking the ramp. Stepping into a new era after celebrating 20 years of her eponymous label, Payal Singhal’s new collection is a conversation on journeying to come into one’s own, an ode to the strength of a caterpillar who has metamorphosed into a beautiful butterfly.
Mr. Anil V Kaushal, Head, Lupin Life Consumer Healthcare said, “Last year Corcal Bone & Beauty was associated with world-famous wrestling champion Geeta Phogat and in 2020 we are proud to be associated with another sports star, continuing the association of strong women who are the epitome of inner strength and are beautiful from within. Corcal Bone & Beauty, the health and beauty partner for women, bows to these stories of inner strength. Giving priority to being healthy inside is the key to be truly beautiful outside, women from all walks of life like Gargi Shirurkar and Udita Tanvar, were given chance of a lifetime to walk the ramp along with other influencers for Corcal Bone & Beauty, each of them was chosen through online auditions. We feel inspired by their company and thank them for making ‘beautifully strong’ trendy and fashionable.”
Speaking on the collaboration, designer Payal Singhal mentioned, ‘Just when the caterpillar thought the world was over, she became a butterfly’ often came to mind when designing this collection. After having completed 20 years in 2019, this really is a new dawn for the PS Girl. She is stepping into this new decade having assumed a more mature avatar, while still retaining her unique spark. And this collection is an ode to that. It’s about celebrating beauty at its every stage. And we are happy to have like-minded partners in Corcal Bone & Beauty—their core belief that to be beautiful outside, one has to be healthy within, is one I absolutely resonate with.”
(Source-Lakme Fashion Week)