Abraham & Thakore to make kurtas 'go green' at Lakme Fashion Week collection


Sustainability and style are all set to come to the fore of the upcoming Lakme Fashion Week (LFW) Winter/Festive 2019, as Indian fashion designers Abraham & Thakore gear up to launch their latest Kurta collection created with sustainable viscose fibre.

The green fibre ingredient -Lenzing Ecovero, will be showcased for the first time at the LFW, which begins on August 21, and has been used by the designer duo for a garment range for both men and women, they said on Wednesday.

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The viscose fibre is manufactured only from certified and controlled wood sources and produced with significantly lower emissions and water than generic viscose. The collection comes as a chance to "contemporise Indian clothing traditions through the prism of sustainable practices" for the designers. It blends age-old textile wooden hand-block printing with modern tech to reinvent the timeless Indian garment - the Kurta.

As per the fibre company, sustainable fashion has moved beyond a conversation starter as many fashion brands are now adopting alternative fibre resources to create their products.