Nike recently introduced plus-sized mannequins at its London flagship store. While many took it as a step forward towards body positivity, many lashed out at the name of popularizing an unhealthy lifestyle.
Likewise, the internet broke into a debate. Here’s what went down:
The initial snaps that made the rounds of the internet were put up by the Telegraph with a comment by Tanya Gold, that implied that Nike is promoting an unhealthy lifestyle while marketing their products to a target group not fit for it. It said “An immense, gargantuan, vast. She heaves with fat. She is, in every measure, obese, and she is not readying herself for a run on her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement."
Tanya Gold: 'The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement. What terrible cynicism is this on the part of #Nike?' https://t.co/51VmvUCxLE
— The Telegraph (@Telegraph) June 9, 2019
This is what broke the internet into a rage. Jameela Jamil was one of the first ones to express her opinion on Twitter. Check it out:
— Jameela Jamil (@jameelajamil) June 11, 2019
After this, the criticism didn’t stop. Check out some more tweets here: