Fashion forces Ranveer Singh and Diljit Dosanjh, known for their eccentric and edgy style become the new faces for NBA and FILA in India. Apart from their impeccable acting chops, the actors are known for their bold fashion statements and love for all things streetwear.
Both, Ranveer and Diljit took it to their respective social media handles to announce the collaboration. Dressed in eccentric prints, Ranveer posed with a basketball and captioned the post, “I'm super pumped to join forces with the NBA as they tip off their 75th-anniversary celebrations, and come on board as the NBA Brand Ambassador for India!”
Diljeet too, announced to the world “Hum Fila wale ban gaye” (I have now become part of the FILA family), through his Instagram stories. In this campaign, the actor will be seen sporting FILA’s uber-cool Motorsport collection.
Motorsport has always been a part of FILA’s DNA and an essential category for the brand. This year the collection debuts a line of apparel and footwear infused with style and performance with a Motorsport edge. The newly launched Motorsport collection is available at FILA exclusive stores, leading large format stores and e-com partners. The range starts at INR 3000 and is designed for consumers who look at motorsport as fashion and lifestyle choice and not just a sport.
Can’t wait to see what these style gurus will bring next to the table!
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