It’s not the first time when ‘The Emami Group’ has signed a celebrity. With the ageless actress Rekha being their first ever brand ambassador, the company eventually added many names to its long list of endorsers. These names include Bollywood heavyweights like Amitabh Bachchan, Shah Rukh Khan, Govinda, Madhuri Dixit, Hrithik Roshan, Kareena Kapoor, Preity Zinta, and sportspersons like Mahendra Singh Dhoni, Sourav Ganguly, Gautam Gambhir, Vijender Singh, Mary Kom, Sushil Kumar, Saina Nehwal amongst others.
With Salman Khan joining the long list of brand endorsers, one does feel that the company’s target of becoming one of the top 3 edible brands seems very much achievable. Trade pundits say that, over the years, besides evolving as an actor, Salman Khan has also evolved as one of the most reliable brand ambassadors whose connect with the audience is instant and immense.
Even though many of the brands tend to extend their contract with Khan, ‘Brand Salman’ took a beating of sorts last year when the extremely popular beverage maker ‘Coca-Cola’ ended its association with Salman Khan by replacing him with Ranveer Singh as the face of ‘Thums Up’. The reason cited for the same was that the brand wanted a younger actor.
On the films’ front, Salman is now all set to capture the silver screens with Kabir Khan’s Tiger Zinda Hai. With the film being readied to release on 22 December this year, the brands are seemingly all set to encash on the inimitable Salman Khan-Katrina Kaif pairing in the film. A source close to the film’s unit revealed that, because it would prove to be an extremely expensive affair to sign Salman and Katrina together for a brand, they will be seen indulging in co-branded activities of the film, which seems to be the time and tested idea in the advertising and marketing circles.