As the global film fraternity converges on the French Riviera for the prestigious Cannes Film Festival (12th May to 23rd May), India’s presence this year reflects a rich tapestry of regional cinema, established auteurs, and contemporary stars.

Like every year Bharat Pavilion will be organised by the NFDC and FICCI under the Ministry of Information & Broadcasting (MIB).

Leading the Punjabi film industry’s debut stride is actor-singer Ammy Virk, who will attend the festival for the first time with his film ‘Chardikala’. Accompanying him is co-star Roopi Gill, marking a significant moment for Punjabi cinema on an international stage.

From the official delegation, filmmaker Ashutosh Gowariker will represent India in his capacity as the newly appointed director of the International Film Festival of India (IFFI).

Marathi cinema is set to bring cultural elegance to the red carpet, with veteran actors Ashok Saraf and Nivedita Saraf, along with actress Prajakta Mali and producer Kedar Joshi. The group plans to appear in traditional Marathi attire, offering a visual celebration of regional identity at the global event.

Gujarati cinema will find representation through actor-producer Mansi Parekh, who will attend alongside her husband, singer and producer Parthiv Gohil. Their participation highlights the growing ambition of Gujarati filmmakers to reach international audiences.

Bollywood, too, maintains a strong presence. Regular Cannes attendee Aishwarya Rai Bachchan returns as a global ambassador for L’Oréal, joined by actress Alia Bhatt. Filmmaker Karan Johar, along with actors Tara Sutaria, Mouni Roy, and Pooja Batra, are also expected to attend, adding star power from the country.

"As in previous years, FICCI has been entrusted with managing the India Pavilion. Aligned with the theme ‘Stories Without Borders,’ we are curating engaging sessions not only at the Pavilion but also on the main stage, ensuring Indian voices are part of the global narrative.

We are also organizing focused B2B meetings and roundtables with key countries to foster collaborations and enhance investment in India’s media and entertainment sector." Informed Ms Jyoti Vij, Director General, FICCI.

This year’s Indian contingent reflects not just Bollywood’s glamour but also the rising prominence of regional cinema. From Punjab Gujarat to Maharashtra, the country’s cinematic diversity is poised to make a compelling statement at Cannes, both on the red carpet and beyond.

Prajakta Mali says: “I’m truly excited about making my debut at Cannes. It’s an incredible opportunity to represent Indian culture on such a prestigious global platform. Accompanied by Abhijat Marathi, we’ve thoughtfully chosen traditional Marathi attire for the red carpet to celebrate our roots. I’m eagerly looking forward to every moment of this experience.”