Cinema works best when there is balance. A healthy theatrical space is one where new films and existing releases are able to run together without one completely overpowering the other. When theatres function as shared platforms, the industry grows steadily — benefiting filmmakers, exhibitors, and audiences alike.
This is why the opening weekend is especially important. For a mid-to-large scale release like Tu Meri Main Tera Main Tera Tu Meri, releasing across approximately 1,000 screens, the key question is simple: is this enough to allow audiences a fair chance to watch the film?
The first few days decide visibility, word of mouth, and audience interest. These things don’t build instantly — they depend on consistent shows and reasonable access across cities.
A balanced show allocation helps make this possible. A structured split — such as a 60:40 ratio — allows films that are already performing well to continue their run, while also giving new releases like Tu Meri Main Tera Main Tera Tu Meri adequate space to find viewers. This kind of balance respects both ongoing demand and fresh curiosity.
When shows are limited or placed mostly in off-peak hours, it becomes harder to understand how a film is actually performing. Lower numbers in such cases often reflect fewer shows rather than lack of interest. Without enough screenings at convenient times, audience response cannot be judged fairly.
Offering a new release at least 40% of shows during its opening weekend creates a reasonable benchmark. It allows the audience to decide. If the film connects, it grows naturally. If it doesn’t, theatres can adjust based on real data. What matters is that the first judgment is based on access, not restriction.
Clear planning also helps everyone involved. When show divisions are decided and communicated early, exhibitors can manage operations smoothly, distributors feel confident about presentation, and audiences know they’ll find shows without difficulty.
At its core, cinema is about shared viewing. Every film, regardless of scale, deserves a fair starting window to reach its audience. This doesn’t promise success — it simply ensures that success or failure is decided by viewers, not by limited availability.
The idea is straightforward: more than one film can succeed at the same time. A balanced theatrical ecosystem makes space for different stories, genres, and audiences. When fairness guides show allocation, cinema remains a place where choice truly belongs to the people watching.
