Harshvardhan Rane and Sonam Bajwa's film Ek Deewane Ki Deewaniyat is releasing next week. Despite the Diwali weekend, there's been little buzz surrounding the film. Amidst big films like Dhamaka, it feels completely obscure. With major promotions but no social media buzz, the lack of buzz even days before its release speaks for itself.

Talking about Harshvardhan Rane's career, apart from Sanam Teri Kasam, he hasn't delivered a memorable or hit film. Films like Paltan, Tara vs Bilal, and Haseen Dilruba 2 either grossed very little at the box office or proved to be complete flops. His popularity among audiences has been limited, and his films haven't been able to stay in theaters.

Ek Deewane Ki Deewaniyat hasn't been a major draw for the film yet, and instead, it's embroiled in controversy. Questions have been raised about the quality of the music for some of the film's songs, and the "Pakistani angle" used in the film has generated negative buzz on social media. Despite all this, the team hasn't demonstrated any significant strength in its promotional strategy.

The film's director, Milap Zaveri, has a weak track record. So far, he hasn't delivered a film that has made an impact with critics or audiences. Like his previous films, this one, too, appears to be struggling at the box office, according to early indications. The question now is: will Harshvardhan Rane be able to turn his fortunes around this time, or will Ek Deewane Ki Deewaniyat, like his other films, be lost in the crowd? The film's silence amid the Diwali din is perhaps a precursor to the future.