Shah Rukh Khan Reveals New Poster Featuring Aryan Khan and Suhana Khan for DyavolX's Latest Collection Release. The 'Triple Threat. X-2' Line Includes Hoodies, T-shirts, Crop Tops, and Denim Jackets, Priced from Rs 16,000 to Rs 99,000.
Shah Rukh Khan took to social media to announce the release of "X-2," urging followers to visit http://dyavolx.com to secure their items. Limited quantities available with global shipping. The poster features SRK alongside Suhana Khan and Aryan Khan.
The limited edition collection includes Aryan's debut denim design, a denim jacket priced at Rs 99,000. Hoodies are available at Rs 41,000 and Rs 40,000, while crop tops, like the one worn by Suhana in the poster, are priced at Rs 16,000. T-shirts, as showcased by Shah Rukh Khan and Aryan Khan, are each priced at Rs 21,500. The latest collection also introduces cargo pants priced at Rs 35,000.
Although these prices may appear steep, they are actually lower compared to Aryan's inaugural collection in 2023, which included an item priced at Rs 2 lakh. The debut line experienced swift sales, with several pieces, such as Shah Rukh Khan's iconic hoodie embellished with an 'X,' selling out within hours, priced at Rs 2,00,555.
In a previous interview with GQ, Aryan Khan discussed the involvement of his father, Shah Rukh, in the brand beyond just being its public face. Aryan highlighted how Shah Rukh seamlessly handles aspects that might require more time for him to grasp. He emphasized that while their brand is characterized by its edginess, Shah Rukh's presence ensures a balance of sanity and respectability, preventing excessive chaos. Aryan explained that their brand embraces people of all ages, and this diversity of perspectives between himself and his father enables them to cater to a wide audience.