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From launching trailer mid - air to getting a comic book, here’s how Sidharth Malhotra’s Yodha has been all over the headlines

One of the most anticipated films of the year Yodha has finally released in theatres and is all set to rule the big screens. 

Starring Sidharth Malhotra, Disha Patani and Raashi Khanna in the lead, the action thriller has generated the buzz much prior to its releasing date. 

Right from the makers sharing the posters followed by the release of the much praised trailer of the film and the songs, Zindagi Tere Naam and Tiranga. 

Makers have left no stone unturned to vow the audience. But not only by sharing the updates on the film, even the tactics have been very unique.

The first definitely being the mid-air trailer launch which never happened in India before. 

Accompanied by the lead star cast along with the producer Karan Johar whose production house Dharma Productions has collaborated with the film, they launched the trailer and it has been a show-stealer. The audience have constantly praised and expressed their anticipation ever since.

The film’s trailer also featured at the Times Square gaining the attention of the crowds.

Not just this but even the comic book has been launched for the film, only adding the excitement to it. 

Undoubtedly the strategies of the entire crew of the film have been very unique and after creating such a buzz around making the fans full of anticipation for the release, the film should be able to garner the positive response. 

Directed by  Sagar Ambre and Pushkar Ojha, the film released on March 15.

It is currently running in theatres.

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