Powerhouse producer Ekta Kapoor, who has previously presented path-breaking films like Lipstick Under My Burkha, Veere Di Wedding amongst others, has now joined hands with one of the most relevant voices in Indian cinema, Guneet Monga. They will come together for a film titled Pagglait, starring Sanya Malhotra in the lead. The film will be produced by Balaji Telefilms and Sikhya Entertainment.
“Guneet is one of the most relevant voices in Indian cinema today. When I heard the very concept of the film, I knew we had to do this together,” Ekta told.
♥#Repost @guneetmonga with @make_repost Announcing P A G G L A I T ing @sanyamalhotra_ written and directed by @umeshbist Very Excited to be backed by the powerhouse @ektaravikapoor and @balajimotionpictures Thank you @ruchikaakapoor for making this happen! I can’t dream of a better birthday to be on set in Lucknow shooting our recent film. Can’t wait for the world to know our quirky story ! And we roll.... @sikhya @achinjain20 #PAGGLAIT
"We are glad to bring a concept as quirky as Pagglait on-screen with Sanya Malhotra leading the film and a powerhouse like Balaji Telefilms backing this one. Our film is a story of a young girl as she discovers her purpose and identity amidst looming questions about love and belonging in the neo-modern small-town India,” Guneet added.
Directed by Umesh Bist, the film is a light-hearted entertainer with its heart in the right place. Proclaimed Guneet, ‘Jab ladki log ko akal aati hai na toh log unhe ‘pagglait’ kehte hai’, is a statement that can aptly define the film. The first schedule of Pagglait kicked off in Lucknow.