Priyanka Chopra spoke about her maiden venture as an investor in social and dating application Bumble, which has been launched in India, and explained how it has brought about a change in the country. Speaking about Bumble on celebrity chat show The View, Priyanka said that the app aims to bring about social change and women empowerment.
“Well, I was doing an event for Bumble in the US when they were talking about what Bumble stands for. They’ve created a social networking site which is Bumble BFF, Bumble Business and the dating app. So, I just love the idea of empowering women to be able to, within the comforts of their homes, and safety of, whatever your environment is, to take charge of your future. Not just your love life but also the opportunities that you want to create,” Priyanka said on The View.
Speaking about the culture of dating in India, Priyanka said that although different states perceive the notion with their respective ideologies, women and men are interested in taking charge of their own lives.
[caption id="attachment_226560" align="aligncenter" width="800"] Priyanka Chopra photographed in Mumbai[/caption]
“There is urban India and there is rural India. Different states think differently. Culturally, India is a very, very diverse country. Different people react differently. But modern India today is in this amazing precipice of change where women and men themselves are taking charge of their own lives. They are trying to, especially women are coming out there, finding their voices, finding jobs. It’s a really interesting temperament, so whether you date or you don’t date, whether you get married or you are married. Whatever your circumstance in life as a women is, it’s important to be able to have a weapon or a tool that’ll help you take it forward and Bumble, I think, did that for India,” Priyanka said.
Bumble has been really successful in India as she said, “We have more than a million subscriptions in a few months in India. So, it just shows that women want to do that. I just want to provide that opportunity and I mean, I can’t change anything.”
India is the first country in Asia to get Bumble, which was founded by Whitney Wolfe Herd shortly after she left Tinder, a dating app she co-founded. Bumble has 45 million users in 140 countries. Apart from being a date-finding platform, it also facilitates friendships with its ‘BFF mode’ and business networking via Bumble Bizz.