YRF’s latest film, Sui Dhaaga: Made in India, has been grabbing a lot of attention for a long time now. Its lead actors Anushka Sharma and Varun Dhawan are pairing up on screen for the first time. Directed by Sharat Katariya, the film is based on the Government of India’s Made In India initiative and celebrates entrepreneurship and the empowerment that self-reliance brings.
The recently released trailer of the film is already winning hearts for taking a dive deep into the roots and culture of India. In fact, the team also reached out to local artisans and craftsmen across the country to create the film's logo in their unique stitching styles. After sharing Pabiben's journey from Gujarat, the makers have shared a new video on social media to honour the story of Sharda Mahapatra, a fashion designer who introduced Orissa's Pipli applique work into clothing.
The official handle of Yash Raj Films shared some very applauding and motivating words about Sharda with the #HeroesMadeinIndia and wrote, "Every Pipli design has a story behind it. And Sharda’s amazing story is weaved through this art from Odisha, an art that she wants to take across the globe."
Take a look:
https://twitter.com/yrf/status/1031790745362022400
The video showcases how Sharda's modern take on the breathtakingly exquisite and beautiful embroidery has helped in getting the art-recognized all across the globe. Since every Pipli artwork has a story behind it, it adds a rather interesting touch to it. The woman entrepreneur has not only helped several women to become independent and empower themselves but wishes to do so in the future too.
For the unversed, the famous appliqué work comes from Pipli village, which was established by the King of Orissa for the craftsmen who made appliqué umbrellas and canopies for the Jagannath Yatra. The ornamental needlework features pieces of fabric in different shapes and patterns sewn onto a larger piece to form a pattern.
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Sui Dhaaga hopes to create awareness of India’s culture amongst today’s youth and the impact that it leaves on modern design, fabrics, and fashion at large. It is slated to release on September 28.
