India Couture Week 2021: 'Param Sundari' Kriti Sanon redefines regality as she turns bride for Manish Malhotra's collection Nooraniyat


Sheer splendour unfolded before you as you tuned in to celebrated couturier Manish Malhotra’s show at India Couture Week, presented by the Fashion Design Council of India (FDCI). Well, it was not a ravishing ramp walk, but a fine film that marked the start of the digital couture week. It was all very elaborate and exquisite with finery and finesse, celebrating brides in their original spirit and emotions. Nice to see the merriment among the models, appearing pretty and playful. Weaved in fine craftsmanship and exquisite intricate elements, the Manish Malhotra bridal collection 2021, titled Nooraniyat, is an enchanting medley of bridal glory sprawled across strikingly hued compositions where each ensemble narrates an emotional story of its own.

“My bridal edit is an amalgamation of moods and emotions of the brides and over the years of creating their dream outfits and interacting with them, I inadvertently got drawn into those intriguing memories and decided to capture it all - from their enthusiasm and joy to the heartfelt and compassionate, there’s a myriad of emotions and sentiments that are so heart-warming yet unsettling moments before she turns the page onto her new chapter. There’s some surreal magic adoring every bit of their feelings, transmitting you into a world only known to a bride. Whether you are of the new age, or not, the feelings remain the same, the happy tears nonetheless flow, and through it all, our collection that she adorns transcends her dreams into reality,” said Manish Malhotra.

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Steering clear from trends, the collection takes pride in legacies of sacred reds, plush peaches and scintillating golds, while the heart of it beats on its contemporary yet glamorous silhouettes conforming with modern pursuits. The range is expansive with Manish Malhotra’s signature trails, sheer veils and layering drapes as they are most favoured, and perfect forms of extended silhouettes in bridal outfits, long enough to be trailing behind while the brides walk down the aisle in unparalleled elegance. The embroidery boasts of our age-old zardosi, badla, and, of course, our signature sequins on modern silhouettes.

Filmed at the Leela Palace in New Delhi, the fashion film’s muse is the breathtakingly beautiful Kriti Sanon.