Was lightened up in many movies: Priyanka Chopra Jonas opens up on facing colourism, regrets doing a ‘damaging’ fairness commercial

Global domination Priyanka Chopra Jonas has been proud of many things and her authenticity is one of them. However, things were not the same when she joined the Hindi film industry in the early 2000s. The actor has been proud of her dusky complexion but there was a time when she had to give in to ‘damaging’ fairness cream commercials at the beginning of her career. On the podcast of Armchair Expert with Dax Shephard, she revealed facing colourism, getting lightened up in films and regretting being a part of ‘commercials that taught ‘damaging bullshit’

"When I joined the movie business, if you were fair, you were guaranteed some sort of success or casting, but if you were darker... and I'm not even that dark. For darker girls, it was like, well, let's lighten you up. I was lightened up in many movies," she told the anchor on the podcast.

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Priyanka even admitted regretting doing a fairness commercial campaign back in mid-2000s alongside Neha Dhupia Bedi and Saif Ali Khan. “We were taught that damaging bullsh*t. Even I got caught up into it and I look back on that, the commercial was so damaging. I'm darker skinned and this guy comes in, selling flowers, and he doesn't even look at me. I start using this cream and I get a job, I get the guy and all my dreams come true. That was like the mid-2000s,” she continued.

Things are different for the desi girl now as she has been proud of her dusky complexion and has done nothing to hide it for the past many years. She also lauded the current generation for calling out these stereotypical norms and feels the arrival of social media has changed the ball game.

(Source- Hindustan Times)