Trust Rihanna to welcome Pride in style! The Work singer introduced the first Savage x Fenty pride month drop and what a glorious drop it was. The campaign encapsulated "nothing but love, as it celebrates individuality and every Body." The singer made it a point that everyone, from the models working in front of the camera to the photographer and talent working behind the scenes, belonged to the LGBTQIA+ community.
The Pride Capsule collection has a variety of styles ranging from smoking jackets to ribbed crop tops to rainbow whips to lingerie. One of the most important factors about the collection was its size range. From the smallest to the largest sizes available, Savage x Fenty has kept its promise of inclusivity.
In a press release, Rihanna said, "Pride is all about appreciating your authentic self. I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members, and fans." The price of the collection ranges from INR 1.2k to a little over 5k.
Delicately designed, the collection shows its support for the month and the LGBTQIA+ community in the subtle nuances of the outfits. Instead of being the expected bright rainbow coloured clothing, the support for Pride has been shown in the smaller details, which makes this line all the more interesting!
Any purchases from the Pride collection will help support various organisations like GLAAD, The Caribbean Equality Project, and Trans Wellness Center, to name a few, that help support the LGBTQIA+ community in various ways.
Gotta go get those cards ready for some Savage x Fenty purchasing!
(Source - Instagram)