American rapper Kanye West’s Yeezy is an ambitious collaboration with Adidas and a huge commercial success, a game-changer in the shoe industry, with the new launches selling out within minutes of launch. Thus, it’s no surprise that the original pair of Yeezy sneakers prototype that the singer had unveiled for the very first time at the 2008 Grammy’s sold for a whopping 1.8 million dollars on Monday!
Forbes reported that with this auction, Yeezy cemented its place as a luxury sneaker collectible. The auction was held by auction house Sotheby and was sold off in a private auction to Rares, an online website that allows members and users to purchase and trade shares in individual pairs of sneakers.
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Image Courtesy - Sotheby Website
Kanye first wore the prototypes while performing his hits “Hey Mama” and “Stronger,” during the 2008 Grammys. The high-top leather shoes were well received and a massive success, which led to Kanye’s billion-dollar Yeezy empire taking life. The first-ever line of Yeezy was in collaboration with Nike and named “Nike Air Yeezy” in 2009. The partnership, however, fell through soon when Nike refused to give West his royalties.
The rapper partnered up with rival company Adidas and the rest is history! The shares of the shoes are to be launched in June for users to up and grab ‘em. The Monday sale surpassed last year’s set record, a pair of Micheal Jordan’s Nike game shoes which sold for $615,000.
(Source - Forbes, Instagram)