Despite the lockdown restrictions, 2020 has been a productive year for the founder of Renee Cosmetics, Aashka Goradia. The actress and entrepreneur recently unveiled her cruelty-free make-up brand's newly launched extensive line of lipsticks.
Called ‘Renee FAB 5,’ these are unique, 5-in-1 color lipsticks that hold 5 different shades, shaped like bullets, in 1 container. Available in the shades ranging from true taupe to a ravishing red and captivating coral, these lip colours come with intense color payoff whilst moisturizing your lips.
Date night or a girl's day out; these 5-in-1 lipsticks have popping hues for your every mood!
Speaking of the overwhelming response the product has gotten so far, founder of Renee Cosmetics Aashka Goradia said, “ Makeup is a very important tool for transformation, and any kind of transformation is empowering. Keeping that in mind we made this product, bringing comfort, style & fashion in one package, as well a product which is easy on the pocket. A lot of thought has gone into designing this product, and we hoped for it to be a hit, but we are extremely overwhelmed that it has now become the bestseller and that it is also ranking on the 7th spot in the bestselling lipstick categories," she said.
"It's an innovative product and something that interests people, it is exciting people and taking them back to the whole idea of the pencils we had back in our school days, and this is exactly what our inspiration came from when curating this lipstick. It has been received very well on Instagram and other social media platforms too, which has been very exciting! The overall reviews have been incredible! People are loving the shades, consistency, formulation and we stand cruelty-free as well, so all the main aspects of the product have been thoroughly covered. It is a great feeling and I am very hopeful that Renee as a brand that strongly believes in empowering women will be able to come about with innovations in not just the lip categoties but other categories of products as well," continued Aashka.
Renee Cosmetics first took the market by storm after its launch in May 2018 with their 3D handcrafted lashes and applicators, before moving to face, eyes, and lip products.