Designer Sanjay Garg of Raw Mango joined forces with celebrated Kathak dancer, Aditi Mangaldas to support the art community coming out of a global pandemic. Known for having a brand with high cultural value, Garg believes, “Everything from art, dance, food are all integral parts of the social fabric in India, and the idea is to incorporate local elements that gain meaning through history, culture, and the context in our design vocabulary across all mediums.”
As art is an integral part of Indian culture and needs to be preserved. Mangaldas pointed out that many cultural artists and performers have been struggling during the times of the global pandemic with diminishing hope of theatres re-opening again in the near future. In order to raise awareness as well as funds, the two of them collaborated and produced six short films titled ‘Within...from Within.'
Raw Mango presents a series of short films by Aditi Mangaldas, performed by the members of Aditi Mangaldas Dance Company - The Drishtikon Dance Foundation, that bring together the original work ‘WITHIN’ and their current creative impulse, from within the confines of their homes. 1: Entwined2: Meltdown3: Enframed4: Wrapped5: Unravel6: Empassion #withinfromwithin #rawmango #aditimangaldas #teamworkarts #art #performingarts #dance #support #contribute
Being an artist herself, Sonam Kapoor Ahuja also lauded this effort to persevering this form of art. She contributed and urged everyone else to donate for this noble cause.
I’m so happy that @raw_mango joins hands with celebrated kathak dancer and choreographer, @aditimangaldas and #ARTMATTERS (an initiative of @teamworkarts) to raise funds and support the artist community and their families who have been left without any source of income, and have been affected by the pandemic in India, by creating a special film series ‘Within……from within’ a beautiful, thought provoking and engaging series of six short videos are conceptualized, choreographed and directed by Aditi Mangaldas and performed by the members of the Aditi Mangaldas Dance Company. I have donated please all of you donate as well.. these artists are trying to survive and they are taking our culture and heritage forward! #linkinbio
(Source- Vogue India)