As the world still battles with the global pandemic, many fashion labels have opted for a digital route to ensure the ‘show must go on.’ Major fashion weeks such as Paris Fashion Week and Milan Fashion Week have opted for a virtual show and Valentino is all set to launch its digital in-store event.
Taking it a notch higher, Italian fashion house Prada is all set to give a sneak-peek into its couture world by bringing virtual reality in people’s homes.
(Image Source- Official Site of Prada)
In order to enhance the customer’s shopping experience at-store and keep its target audience entertained at home, Prada launched this innovative move. This virtual reality project offers a wide range of content on various platforms including the YouTube VR as well as VEER. Through this digital platform, the brand takes us through the journey of Prada in different parts of the world including the pit stops of Tokyo, New York, Los Angeles as well as the Fondazione Prada in Milan and Venice.
But that’s not it! The viewers could have a closer look at Prada’s exquisite spring 2020 collection and other information that goes behind the making of the Men’s shows.
Exciting, isn’t it?
(Source- WWD, Official website of Prada)