Tennis-star Serena Williams turns global ambassador for luxury-shoe brand Stuart Weitzman and here's why!

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Stuart Weitzman and their stunning heels have always managed to grab our attention like none other. To add to their battalion, the luxury-label has tapped into one of the most iconic faces across the global scale as their 2020 ambassador and voila, we're swooning!

Bring in the drumroll,...it's Serena Williams! The luxe brand has made this stunner and tennis-champ the face of their 2020 campaign and global ambassador and they have a special reason for it; check it out! 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by STUART WEITZMAN (@stuartweitzman) on

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by STUART WEITZMAN (@stuartweitzman) on

 

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"New SW global spokeswoman #SerenaWilliams stars in our 2020 Campaign. Inspired by Serena, who herself has demonstrated resilience and courage to overcome obstacles throughout her career, the campaign reinforces the notion of women standing as pillars of hope and optimism for their communities," their official Instagram mentioned in their caption. The label's ongoing philanthropic partnership with Vital Voices Global Partnership, an international non-profit dedicated to investing in women leaders who drive global change, made it clear that Serena was the perfect candidate.

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Serena Williams (@serenawilliams) on

 

The tennis-champ also took it to her Instagram to announce this new partnership. She captioned her post as, "I worked and finished this exciting project with Stuart Weitzman at the beginning of this year and now we can’t hold it in anymore! I hope through this campaign and Stuart Weitzman’s partnership with @VitalVoices, we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities." 

Check out some stills and BTS shots from the campaign: 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by STUART WEITZMAN (@stuartweitzman) on

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by STUART WEITZMAN (@stuartweitzman) on

 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by STUART WEITZMAN (@stuartweitzman) on

 

Well, what are your thoughts? 

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(SOURCE: Instagram) 

 

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